Recipe Development

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The best recipes have certain things in common:

  • Clear, concise, easy to follow instructions
  • Headnotes that inspire and provide context
  • Tools and techniques that are audience appropriate
  • Helpful explanatory notes for things like ingredient substitutions

We go one step further: understanding your intended audience and end-use, so that you get more than just great recipes – you get recipes that help you achieve your goals.

With a deep understanding of the marketing landscape from social media to print journalism and beyond, we can help you develop recipe assets that will gain attention and make an impression.

Development Process

From concept to development, testing to photography, editing to distribution; the process of creating recipes once took a variety of individuals who often didn’t coordinate their efforts in the most effective way. At Media en Place, we set out to create recipes in the most efficient and cost-effective manor. By housing all these functions under one roof, you get cost savings, expedited production, and easier management of the development process.

Sample Recipes


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Roasted Beet & Grapefruit Salad
with Pistachio-Citrus Dressing

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Roasted Cauliflower with Chorizo,
Castelvetrano Olives & Capers

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